More than one in four young American adults are investing in cryptocurrency – and it’s those under 25 who express the most enthusiasm for everything from electric vehicles to smart home technology, according to an Axios survey- Moments.
- The poll was conducted in conjunction with Axios’ first What’s Next Summit today. (Sign up here to watch virtually.)
Why is this important: Young consumers’ enthusiasm for technology trends is reshaping mass market preferences and propelling society towards a more sustainable, convenient and connected future.
- Whatever the preferences declared by the elderly, it is what the younger cohorts want that will shape things in the longer term.
- 7 out of 10 young adults say they would drive an electric car if they could afford it.
- More than half of 18-24 year olds want drones to deliver to their homes. (Older people are more nervous.)
- 67% of Gen Z would be motivated to live in a smart city and 63% want smart devices for their homes.
- Young people are leading the charge towards micromobility: 82% of 18-24 year olds support allowing e-scooters, e-bikes and e-skateboards in public places.
Driving the news: Axios and Momentive – the creators of Survey Monkey – conducted an online survey March 23-25 with a national sample of 2,553 adults about work and lifestyle trends. A few finds:
- Everyone is “meh” on the metaverse: 60% of respondents of all ages were unaware of this term, which refers to a digital 3D world not quite ready for prime time.
- Financial fears persist: 73% of adults worry that today’s young workers won’t be able to save enough to retire comfortably.
- Not everyone has Bitcoin FOMO: 34% say it is too risky to invest in and/or the currency is susceptible to cheating.
- Most people are “above” the traditional 9 to 5 desk: 66% of adults say working in the office and working remotely will co-exist.
- The Great Resignation is underway: 17% of employed adults said they had quit for another job in the past year, and 26% said they had considered doing so.
What they say : “Young people kind of pull us forward,” says Laura Wronski, research director at Momentive. “They’re more tech-savvy, more tech-friendly, more tech-optimistic.”
Methodology: The Axios-Momentive online survey was conducted March 23-25, 2022 with a national sample of 2,553 adults. Respondents were selected from over 2 million people who complete surveys on the Momentive platform every day. The poll’s margin of error is plus or minus 2 percentage points. Data was weighted by age, race, gender, education, and geography using the Census Bureau’s American Community Survey to reflect the demographic makeup of the United States aged 18 and over.