Watch the music video – Billboard

Camilo and Grupo Firme have given fans a new banda anthem which, at its core, is a heartbreaking song. Powered by traditional banda instruments such as the tuba and accordion, “Alaska” is the first joint effort by the Colombian artist and the Mexican band.

The track – who really thrives on a pun to the Camilo – arrived alongside a music video directed by singer-songwriter Evaluna (also Camilo’s wife). In it, Evaluna becomes the designated driver for Camilo and Firme’s crew as they sing their sorrows while taking more than a few shots of tequila.

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Ahead of the track’s release on Thursday, August 18, Camilo expressed his gratitude and admiration for the chart-topping group. “We met in a hotel hallway and from then on we thought we wanted to make music together,” Camilo shared in an Instagram post. “I like beautiful and transparent people like them.” Firme frontman Eduin Caz commented, “This song will be a smash hit because it was totally organic and real. We love you and your family.

“Alaska” – produced and written by Camilo and Edgar Barrera – marks the sixth single from his highly anticipated third album, From Adentro Pa Afuerawhich is scheduled for release on September 6.

This isn’t the first time Camilo has dabbled in regional Mexican music.

In 2021, the Colombian star teamed up with norteño duo Los Dos Carnales for “Tuyo Y Mío”, part of his Latin Grammy-winning album Mis Manos. About his love for the genre, Camilo told Billboard at the time, “Regional Mexican music is also very much ours as Colombians. I remember my parents had family gatherings and they were drinking aguardiente with green mango while listening to corridos, rancheras and boleros. So that sound has been with me since I was little – it’s no stranger, and it’s a part of my sound.

Camilo and Grupo Firme are confirmed for Billboard’s Latin Music Week 2022, taking place September 26-30 in Miami at Faena Forum. Registration is now open on BillboardLatinMusicWeek.com.

Watch the “Alaska” music video below:

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