Virgin Pure achieves 78% increase in payment conversion and 10% decrease in cart abandonment with Splitit

LONDON, January 24, 2020 / PRNewswire / – Separate it, a leading global monthly installment payment solution, today announced the results of its successful partnership with an award-winning countertop purified water solutions company Pure virgin. Splitit contributed to a 78% increase in payment conversion and a 10% reduction in cart abandonment rates. After making Splitit their only payment solution, Virgin Pure also saw its payment success rate almost double and Splitit gained an additional 25% of Virgin Pure’s payment ratio.

After trying out several financing options, Virgin Pure found the most successful Splitit solution and decided to implement Splitit as the only payment option. Splitit allows customers to pay for their purchases in monthly interest-free installments at no charge using their existing credit cards without a credit check, application or registration. Splitit makes Virgin Pure’s countertop “WaterBars” more accessible to the company’s residential customers by allowing them to break down the total cost into smaller, more manageable amounts.

Explaining why Virgin Pure chose Splitit, Simon vingoe“Said the head of sales and marketing at Virgin Pure:” Splitit allows our customers to easily and easily allocate the cost of their purchase with as few barriers and weak points as possible.

Virgin Pure offers a range of purified water solutions that have changed the way many families drink water at home. Since launching in 2012, Virgin Pure has helped thousands of people enjoy pure drinking water as part of a healthy and sustainable lifestyle, making it their mission to keep people happier and healthier. by being a business that does good. The company is dedicated to limiting single-use plastics and their harmful environmental impact through the use of its water dispensers in residential homes and businesses across the UK.

“In a market where 50% of customers prefer to pay in installments, Splitit’s solution allows them to use their existing credit, on their terms,” ​​said Brad paterson, CEO of Splitit. “Together, we make it easier for families to acquire Virgin Pure water dispensers and reduce their environmental footprint. Everything from their product line to their payment method is streamlined and simple, we are proud to be a partner in helping Virgin Pure deliver incredible benefits to their customers. ”

About Splitit

Splitit is a payment method solution that allows consumers and businesses to pay for their purchases with an existing credit card by dividing the cost into interest and monthly payments at no charge, without the need for additional registrations or apps. Splitit’s consumer solutions enable merchants to offer their customers an easy way to pay for their purchases in monthly installments with instant approval, decreased cart abandonment rates and increased revenue. Splitit Business Payments enables manufacturers and suppliers to provide buyers with an interest-free installment credit solution for the purchase of goods and services using their existing credit cards. Serving many of Internet Retailer’s 500 largest merchants, Splitit’s global presence spans 27 countries around the world. Based in New York, Splitit has an R&D center in Israel and offices in London and Australia.

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SOURCE Splitit

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