SPLENDA® LAUNCHES 21-DAY SPLENDA SWAPSTAKE, ENCOURAGING AMERICANS TO REDUCE SUGAR FOR A CHANCE TO WIN PRIZES AND LOSE WEIGHT | State

INDIANAPOLIS, December 21, 2021 / PRNewswire / – Splenda®, the # 1 physician and dietitian recommended sweetener brand *, today unveiled the 21 Day Splenda Swapstakes, a challenge that encourages everyone to replace sugar with sweeteners Splenda in their meals, snacks and drinks to help them lose weight1 and win prizes.

“We’re here to help people live happier, healthier, longer lives by making it easier to cut down on sugar,” said Ted Gelov, President and CEO of Heartland Food Products Group. “The Splenda 21-Day Swapstakes is more than just a raffle – it’s a social movement that inspires consumers to take small steps to reduce sugar consumption by swapping it for Splenda to have a big impact on your health.”

The challenge allows consumers to create #SplendaSwaps with weekly recipes that replace sweet ingredients with Splenda so they can lose weight while still enjoying eating. With the start of the new year coming, the brand taps into the mindset of consumers focused on forming healthier habits. Taking up the old adage “21 days is a habit”, the challenge will be launched on January 5, 2022 through January 31, 2022. Registration is open from now until the end of the challenge.

Once attendees register, they will receive a weekly email, along with delicious and healthier #SplendaSwaps recipes and coupons. To further engage consumers, participants who share #SplendaSwaps testimonials via video or photo on social media will be entered to win weekly prizes:

  • 7 APPLE® WATCHES 7 SERIES
  • 7 CUISINART® MINI-PREP PLUS + FOOD PROCESSORS $ 200 GROCERY GIFT CARDS
  • 7 KITCHENAID ARTISAN® SERIES MIXERS

In addition, entrants will also have three chances to win the cash prize of $ 2,100 when they register for the 21 Day Swapstakes.

21-DAY SPLENDA EXCHANGES

The first step is to enter now at splendaswapstakes.com, and when you do, you will have a chance to win one of three $ 2,100 Great prizes or the amazing weekly prizes. Then, each week, you’ll receive an email with three recipe recommendations on how to swap sugar for specific Splenda Sweetener products and incorporate high-protein Splenda Diabetes Care Shakes into your diet, as well as a link to enter this week’s challenge to share a photo or short video testimonial to tell us how you’re doing #SplendaSwaps. For each week that you complete the Splenda Swaps challenges, you will get 10 bonus entries for cash prizes and weekly giveaways:

  • Week 1:
    • Splenda Swap: Splenda® Packets, Splenda® Granulated and Splenda® Diabetes Care Shakes for bonus entrees
    • Prize giving: 7 APPLE® SERIES 7 WATCHES
  • Week 2:
    • Splenda Swap: Splenda® Stevia Packets, Splenda® Stevia Granulated and Splenda® Diabetes Care Shakes for bonus entrees
    • Prize giving: 7 CUISINART® MINI-PREP PLUS + FOOD PROCESSORS $ 200 GROCERY GIFT CARDS
  • Week 3:
    • Splenda Swap: Splenda® Granulated and Splenda® Diabetes Care Shakes for bonus starters
    • Prize giving: 7 MIXERS FROM THE KITCHENAID ARTISAN® SERIES

Splenda® Zero Calorie Sweeteners are a great way to reduce your sugar intake to help manage a healthy weight because they are calorie-free and carbohydrate-free, and they have no impact on blood sugar.2. Plus, Splenda® Diabetes Care Shakes taste like a delicious milkshake and provide a healthier meal or snack solution compared to other less healthy food or drink choices that can lead to spikes. blood sugar. Enter to win at www.splendaswapstakes.com.

“Making Splenda Swaps is an easy way to continue to enjoy having delicious foods and drinks while managing your weight, especially for people with diabetes or who have been diagnosed with prediabetes:” said Holly moran, Splenda Registered Dietitian and Certified Specialist in Diabetes Care and Education. “As a long-time partner of the diabetes community, Splenda is proud to support the American Diabetes Association’s Diabetes Risk Test, which is one of the many tools we offer in addition to providing ingredients to quality necessary for the management of diabetes. “

Based outside of Indianapolis, Heartland Food Products Group is a global leader in the production of low calorie sweeteners, creams, beverage concentrates, coffee and nutritional drinks manufactured in the United States. Visit Heartland at www.heartlandfpg.com. The Splenda® brand is the most recognizable and iconic low-calorie sweetener (“LCS”) brand in the world, having sold over 100 billion yellow sachets since its launch in 1991. Today, the Splenda brand is clearly LCS brand n ° 1 in the United States and actively supports healthcare professionals in advising clients to reduce added sugar, manage weight and diabetes, and adopt an overall healthier lifestyle.

* The Splenda family of brands is the # 1 recommended brand of sweeteners by clinically-treating healthcare professionals. 1Rogers PJ, Hogenkamp PS, de Graaf C, et al. (2016) Does Consumption of Low Energy Sweeteners Affect Energy Intake and Body Weight? A systematic review, including meta-analyzes, of evidence from human and animal studies. Int J of Obes 40 (3), 381-394. 2Refers to one serving of Splenda Zero Calorie Sweeteners.

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