A Music Row cocktail bar inspired by the artists’ paradise “B-rooms” of old-school recording studios opens its doors to the public, just over a year after it launched as a private club for the industry Nashville musical.
The Late Great, located in Virgin Hotels Nashville and named after the 1972 Townes Van Zandt album, opened in May 2021 as a speakeasy (with unmarked entrance and private liquor lockers) that aimed to attract local and visiting artists. Designed by Hannah Crowell, granddaughter of Johnny Cash and daughter of Rosanne Cash and Rodney Crowell, it pays homage to country music and Americana icons of that era – think Dolly Parton, Loretta Lynn, Willie Nelson and, of course, Cash. Crowell wanted the Late Great to be “a kind of time capsule” for country music until 1979, when the genre began to “undergo significant changes,” a press release said. The living room is outfitted with a Meyer sound system designed to Led Zeppelin-level specs, apparently, and is dotted with musical instruments to encourage jam sessions (though we’re guessing those are invite-only).
Since early September, groups of up to four non-members can make reservations, along with sample cocktails and bites; drinks with names like Coal Miner’s Daughter, Boy Named Sue, and Time of the Preacher, made with bourbon, rum, Amara, sage, and smoke, served with a lit “joint” a la Willie Nelson. For now, reservations are available on Wednesday and Thursday nights only and cost $82 per person. Check out the spectacular country music-themed interior of the Late Great below.