Julie Greenwald is promoted to President and CEO of the new Atlantic Music Group

Julie Greenwald has been promoted to President and CEO of a newly created entity at Warner Music – Atlantic Music Group.

In her new position, the highly respected Greenwald oversees Atlantic Records (including Atlantic, ATCO, Big Beat and Canvasback labels) as well as 300 Elektra Entertainment, which includes 300, Elektra, Fueled By Ramen, Roadrunner, Low Country Sound, DTA, and public consumption.

Greenwald and Craig Kallman will continue to co-lead Atlantic Records, with Kallman serving as chairman and CEO, according to a press release issued by Warner Music Group (WMG) on Wednesday (October 12).

The formation of Atlantic Music Group follows the announcement in June of the creation of 300 Elektra Entertainment, a consortium of label brands led by CEO Kevin Liles.

The creation of 300 Elektra Entertainment follows WMG’s acquisition of New York-headquartered 300 Entertainment in December 2021 for $400 million.

WMG said in a press release today that since joining Atlantic 18 years ago, Greenwald has built a reputation as an “artist development engine and inspirational mentor”.

Greenwald has played a key role in the careers of a wide range of up-and-coming artists and superstars including Cardi B, Kelly Clarkson, Coldplay, Cordae, GAYLE, Jack Harlow, Lil Uzi Vert, Lizzo, Charli XCX, NBA YoungBoy, Gucci Mane, Bruno Mars, Ava Max, Janelle Monáe, No Cap, Kodak Black, Panic! at the Disco, Paramore, Charlie Puth, Roddy Ricch, Ed Sheeran, Shinedown, Tiësto, Rob Thomas, Twenty One Pilots and Wiz Khalifa, among others, as well as award-winning projects such as the original Broadway cast recordings of hamilton, Dear Evan Hansenand Little jagged pill.

Julie Greenwald said, “I love nurturing the next generation, contributing to culture, and building vibrant communities for our artists. We have the most fantastic talent at Atlantic, 300 and Elektra, from superstars to baby bands, expert executives to young newcomers to the business.

“I want them all to feel like this is the best place to do bold, brave, creative work and build real careers. I’m so proud to be with them, shoulder to shoulder, every day.

“I want to thank Craig and Kevin for being my partners, Max and Steve for their leadership, and our allies across the industry who help us bring great music to the world.”

“We have the most fantastic talent at Atlantic, 300 and Elektra, from superstars to baby bands, expert executives to young newcomers to the industry. I want them all to feel like this is the best place to do bold, brave, creative work and build real careers.

Julie Greenwald

Max Lousada, Global CEO of Recorded Music at Warner Music Group, said: “Julie is a force of nature – a fearless champion of original talent, a mentor to countless artists and leaders, and the visionary behind life-changing movements. the deal, like early adopters of streaming and the Elektra Music Group spin-off.

“She has made artist development an art form in its own right, combining passion and intelligence, intuition and strategic thinking, big picture and smallest detail. This new role only hints at the full extent of his influence and impact in our industry, but it is still a well-deserved recognition of his dynamic leadership within our company.

Lousada added, “Julie’s strengths, combined with Craig’s extraordinary creative talents, make this one of the standout partnerships in music history. We are all extremely fortunate to work with them as they write the next great chapter in Atlantic history.

“Julie is a force of nature – a fearless champion of original talent, a mentor to countless artists and executives, and the visionary behind game-changing moves like Atlantic’s early adoption for streaming and spin-off from Electra Music Group.”

Max Lousada, Warner Music Group

Julie Greenwald, originally from New York, began her musical career in 1992 at Def Jam Records. Six years later, she was put in charge of overseeing the entire marketing department of the new Island Def Jam Music Group (IDJ).

In 2002, Greenwald was named President of Island Records/IDJ’s EVP, becoming one of only three women to hold that title at a major record company.

Greenwald joined Atlantic Records as president in 2004 and, according to WMG, “quickly became the architect” of the company’s marketing and digital strategies, “revitalizing and remaking Atlantic’s culture for the 21st century”.

In 2009, her accomplishments were recognized with her promotion to President and Chief Operating Officer of Atlantic Records.

Greenwald has been selected five times as Billboard Women in Music Executive of the Year, more than anyone else, and was also featured as one of The Hollywood Reporter “Power 100 Women in Entertainment,” Forbes‘ “Power Women to Watch”, and on Newsweek’s “Women in Leadership” directory.

The announcement of Greenwald’s promotion to chairman and CEO of Atlantic Music Group comes three months before Robert Kyncl’s arrival as the new CEO of Warner Music Group.

Former YouTube executive Kyncl will spend January 2023 as co-CEO of WMG alongside current Warner chief executive Steve Cooper.

On February 1, 2023, Kyncl will become the sole CEO of Warner Music Group and will assume Cooper’s seat on the WMG board.The music industry around the world

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