The frozen food specialist is rolling out the service at its Buncrana Road store before expanding the service to the north.
Uber Eats is a food delivery platform that connects to local restaurants and food through an app allowing customers to order at the touch of a button.
Customers can shop the same way they would when ordering at a restaurant through the Uber Eats app. Once accepted by the app, the order is prepared in-store by Icelandic colleagues before being picked up and delivered by an Uber Eats courier in 30 minutes.
Ron Metcalfe, Managing Director, Iceland Ireland, said, “We are delighted to offer our NI customers a new fast delivery service with access to over 3,000 products. The partnership with Uber Eats is a response to changing consumer shopping habits.
“The UK food delivery market has grown by 128% over the last year and fast grocery delivery was a big pandemic trend, which is here to stay. We think busy households will appreciate the wide choice of affordable foods available as well as quick and easy access to their favorite brands on the Uber Eats app.
“Building relationships that support our customers’ shopping habits with global brands such as Uber Eats demonstrates our commitment to the Northern Irish market. This announcement follows a year in which five of our stores underwent extensive renovations to improve the overall shopping experience. We look forward to evolving our offering and expanding the number of stores available to customers through the Uber Eats partnership in the months ahead. »
Over 3,000 food items such as fresh groceries, vegetables and frozen foods popular in Iceland, including exclusive ranges such as TGI Fridays, Greggs, Cathedral City, Harry Ramsden’s, Barratts, Slimming World and many more. others are available for delivery.
Matthew Price, Managing Director of Uber Eats, said: “Iceland is hugely popular on Uber Eats and we are delighted to now offer their range of over 3,000 products delivered direct to customers’ doorsteps across Northern Ireland. North in as little as 30 minutes.
To celebrate the new Uber Eats partnership, customers can get 50% off their first order until 11:30 p.m. on April 30, 2022 with code ICELANDNI50.