GREENSBORO, NC (WGHP) – It’s not a matter of if but when for hundreds of Greensboro natives who have begun to rediscover their love for the Gate City after spending years living in another city.
Since late 2020, the city has seen around 200 people return to the city with the Greensboro Boomerang project.
The project began during the pandemic as a way to attract people who grew up in the city but moved away and have now begun to explore the possibility of returning.
“Our interest is in bringing talent back to Greensboro,” said Action Greensboro leader Cecilia Thompson.
At the time, the city had experienced a few dozen “boomerangs” with around 70 people beginning to explore the possibility.
In March 2022, not only did about 200 people move, but 300 people contacted the city about being a boomerang, and about 100 people are doing it now.
“Get people here to be active in the community. Not just living here,” said Candance Martin, project coordinator.
The city also began changing its selling points to entice people to choose Greensboro.
Recently, Action Greensboro, which runs the project, began sending out brochures comparing the cost of housing, groceries, childcare, and how high wages can go in Greensboro versus cities where they lived; the largest being Atlanta, Washington DC, Denver, New York and California.
Recent “boomerang” Elijah Cone told FOX8 that the cost of living is a big selling point for him and his fiancé.
Cone moved from Greensboro 12 years ago and recently lived in Los Angeles. He returned in December with the idea of being closer to his family and friends who have themselves become “boomerangs”.
“People your age that you know make it an even more welcoming place. I’m not here because of [Boom Supersonic/Toyota Center] but what those things brought in terms of people,” he said.
Representatives for Action Greensboro told FOX8 that they have started to put more emphasis on targeting those who work from home because of how easy it is for them to pick up and get around town.
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